Social Media and COVID-19

Since COVID-19 the world has been leveraging social media to support companies big and small, employees from top to bottom and customers of all walks of life like never before. This carries a responsibility for doing the best to efficiently share factual and up-to-date information.

Social Media therefore, has been playing a crucial role during the COVID-19 outbreak. It has been a source of information and misinformation, it has influenced public response, it has served to gain brand visibility thereby creating a marketing platform and for many it has been a powerful way to bring positivity to a very

This is the first time anyone with access to modern technology is experiencing pandemic of this scale. We’re also now beginning to reconcile social media’s ultimate role in this global issue. Social Media can therefore be responsible for responding to such an unprecedented global event, and how those responses on a public platform influence not just the actions of individuals, but of governments and institutions, influencing all realms of society, from policy to events.

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